We all love to receiving signed books and gifts. Who doesn’t!?
Books make great gifts and many authors do giveaways and competitions, but very few are open to International readers due to the high rate of the shipping costs. And that is understandable, and just not viable even when the book is an ARC (Advanced Readers Copy). Some authors do send ARCs out Internationally and they are gratefully received and prized (well in my case they are).
Many authors want to attract readers from all around the world, and the more readers that they attract the more books they sell.
How can authors attract readers in other countries?
Simplest solution that I can think of (when my brain works) is to find International readers that review books, whether they review via a blog, Goodreads, Amazon or just plain talk their heads off about books on Facebook or Twitter…or do all of the above. They are more likely to attract other readers in their own country, hence more sales and followers.
As I have already mentioned, mailing out ARCs is nice, but not cost-effective.
So another option is ‘Gifting’ an Kindle/e-book copy via Amazon, but this can only be done after the book is published.
Some countries (like the UK) do not have the gifting option (that means I can’t gift a book to my cousin Karen in VA), BUT she can ‘Gift’ a book to me, as Amazon USA does do ‘Gifting’. Gifting is a viable option to send books overseas, as it cuts out the shipping cost.
Another option is audiobooks.
If your book is in audio and is available via Audible Internationally, you can request Audible codes for those countries as well as the USA. Audible codes are equivalent to the box of physical authors copies you receive. They are your entitlement as the author, no matter whether you have received a box of physical discs from the audio production company. You are still entitled to those Audible codes, and they can be used as gifts, prizes or sent to reviewers. This also cuts out shipping costs and also gets your audiobook reviewed in another country, which can lead to more sales.